You spend an awful lot of time with your email. So wouldn't it be nice if you had a collection of tools to make your email experience that much easier?
Well, in today's video, we're taking a look at an extension that doesn't just do one thing or two things. It has a whole mix of cool tools to help make your life so much easier.
Hello, everyone, Scott Friesen here at Simpletivity, helping you to get more done and enjoy less stress. And today I want to introduce you to Mailbutler.
Now Mailbutler does a variety of different things, but in today's video, we're gonna zero in on four of its core tools. Now in today's video, I'm gonna be showing you Mailbutler within Gmail, but Mailbutler is available for both Apple Mail and Microsoft Outlook users as well.
Email Tracking
So let's take a look at one of the first cool features of Mailbutler, and that is Email Tracking. So I'm gonna compose a new message here, and I'm just gonna send it to a dummy email address here that I use from time to time, I'm just gonna say hello.
And how often have you sent a question or a message and wondering when someone actually receives it? Now you don't wanna seem like a pest following up on that email too early, wouldn't it be nice to know when that person has actually opened up that email?
Well, you can do that with Mailbutler. Here at the bottom of my message you can see that I have a variety of different tools, and this is exactly what the Mailbutler extension gives me.
Here is called Open Tracking and I've had it checked by default. Now you can also enable Link Tracking to know when someone has actually clicked on a link within your email, but we're only gonna to focus on Open Tracking at this time, when someone opens the email and how often it is open.
So with that enabled, all I have to do is just send this email like I would in any other email, I don't have to do anything special along with it. But I'm gonna be notified, and in fact, I'm gonna see that here on my screen when someone has actually opened up that email.
If I go to my sent folder here and you can see that there is this little icon similar to what we just saw in the previous email. So I know that these three emails have been opened, they've got this little blue double check mark, but here's the one that I just sent it has tracking enabled, but it's not yet opened.
So I'm just gonna go over and actually open up that particular email that I just sent here, and yeah, I've read it, blah, blah, blah, that type of thing on my end what I'm gonna see is that that now changes to the double check mark. So I can see exactly, hey, and if I hover over it first opened today at 1:34 p.m.
Now I can act on that if I need to, maybe I need to follow up with a phone call or maybe I want to check in and see if they have any further questions. So the ability to have email tracking and to see the history of that email is really, really powerful.
On top of that, Mailbutler has its own dashboard as well. And so here you can see, you can track all of your email that you have enabled email tracking on to see when it was first opened, if it was open multiple times, for example, if they've replied to it.
Schedule Send
A great way, again, to keep track, maybe not have all of your emails, but especially those that mean the most to you. Now, another great feature of Mailbutler is the ability to schedule an email to be delivered sometime in the future.
Now, of course, some of you may be familiar with this feature within Gmail. If you come down to the very bottom of your screen here and hit this dropdown arrow, we have this Schedule Send ability, but of course not every email application has this capability.
Here we see that there's a Schedule Send, this is the Mailbutler version. And this is what's special about this, yes, I can choose on my own when I would like to send this message, maybe I wanna send it tomorrow and I can choose, you know, anytime I want, maybe I want to send it tomorrow afternoon at 2:00 p.m.
However, when I've got an email address in the message already, it's gonna ask me if I'd like to optimize the delivery time for this individual. I'm gonna check this box and we're gonna see that that 2:00 p.m. now changes to 10:05 a.m.
Why is that? Well, Mailbutler has kept track of my previous messages and when this email address has opened them up or replied to my other messages in the past.
So it's using real data to say this is probably one of the best times that you could deliver a message to this particular individual in order for them to see it, in order for them to grab their attention and actually respond to your email. All I have to do now is hit schedule, and now that message will be delivered at that particular time.
Signatures
So it takes Send Later one step further using real data to help to optimize the delivery of that message. Let's move on to Signatures, which is something that is really special here within Mailbutler, 'cause I know many of you have asked questions about where can I go to create a great email signature.
Back inside the Mailbutler dashboard, all I need to do is come down here to Signatures, and here you can see here is a sample signature that I created in just under a minute. By selecting Add Signature, Mailbutler gives us a variety of different options, a variety of different templates that we can start out with and start to move things around.
And of course you can adjust your colors, add a logo, add your branding. In this particular example, you can add your own images and it's so easy to quickly and easily add your social media links for example, so that you can create a professional looking signature.
But the other great thing is that you can swap between a of signatures because some of you may be familiar that depending on who you're speaking to and the messaging behind it, you may have a particular signature that you would like to include. And when it comes to data, Mailbutler continues to track the progress and how successful these signatures are.
So for example, both the Click-through Rate and the Reply Rate will be recorded based on these signatures. So you may want to AB test a variety of signatures to see which one is more clickable, which ones are people actually paying attention to.
Now, when I jumped back over into my Gmail and I start to compose a message, all I need to do, if I don't like this default signature that I have set up here in Gmail, I can come down here to the Signature bar and I can select Scott's signature. I can put it right in here and continue with my message.
And again, if I need to swap that out, if I need to go to something different, I'm just gonna click New Signature as the example even though I haven't really set this one up, I can do so as well. Now, the last thing that I wanna show you here is the Advanced Contact Information.
Contact Information
As mentioned, Mailbutler gives you the ability to track emails and record history of your email messages. But wouldn't it be great if you could pull in some further information as well?
I'm gonna click on this message here and I may have to block out some of the content here just for privacy reasons. But now all I need to do is come over here to this Google sidebar and open up Mailbutler, and now I have additional information that I can use to take advantage of when I am corresponding with this individual.
Maybe I forgot the last time that we actually had a conversation together, or if they have opened up messages from me in the past. Mailbutler also provides you with some very simplified CRM information.
I can take a note about this sender, I can add a task or a to do list associated with this message, or with this contact as well. So whether you're wanting to track your emails, whether you want to schedule an optimal time to deliver those emails, manage your contacts, or create a professional signature, Mailbutler has something for you.
Be sure to check them out at mailbutler.io. Thank you so much for watching today's video, and if you have any questions, be sure to leave them for me in the comments down below.
Remember, being productive does not need to be difficult. In fact, it's very simple.
